Conceptual project : Shillington brief
A brand identity for a startup cleaning service in New Zealand. Built around the idea that cleaning is personal and people come first, the visual identity challenges the often faceless corporate image within the industry through friendly typography, a fresh colour palette, and editorial-style photography.The result is a warm, approachable brand that feels human, trustworthy, and confident. The project spans posters, a responsive website, social media, vehicle graphics, post-clean leave-behind cards, and staff uniforms.
