A rebrand project of Books for Cooks, reimagining the bookshop as a place where cookbooks are discovered, tasted and lived. Rooted in the shop’s dual identity as both a bookstore and test kitchen, the concept brings recipes to life. Three visual keywords guide the project: Characterful—through bold, condensed typography; Candid—through real, unfiltered photography; and Intimate—through a sketch-like, hand-drawn visual language.
The project spans identity, print, spatial applications — from storefront to in-store experience—and UI/UX design.
To address long daily queues caused by the lack of a booking system, a digital booking feature was designed to streamline the experience. The interface is softened through the use of a sketch-like character, bringing a more human, friendly tone to the UI/UX and making the process feel less transactional and more inviting.
The result is a refreshed brand identity that captures the bookshop’s unique character and brings its experience to the forefront. By unifying visual identity, tone of voice, and touchpoints across print, space, and digital, the brand is repositioned as a place where recipes move beyond the page — creating a more engaging, memorable, and immersive experience.
This project is a self-initiated student rebrand developed for portfolio purposes and is not affiliated with or commissioned by Books for Cooks.