Conceptual project : Shillington brief
Part of the global Moving Ideas exhibition series, Make Believe: How Toys Shape Society translates the brand's ethos of free-flowing ideas into a cohesive exhibition experience spanning editorial, wayfinding, spatial, partnership, and experiential design. Taking a lightweight, joyful breakout as its concept, the project explores ideas springing beyond limits into open space — inspired by Moving Ideas' vision of imagination without boundaries. Pixelated elements sit at the heart of the visual language, dissolving edges and giving the design a sense of play and endless possibility.
This project is a conceptual student work and is not affiliated with or endorsed by LEGO.