Alchemise is a homegrown soap brand rooted in the idea that home is where stories begin. Originating from a Manchester kitchen, it explores everyday alchemy — turning natural ingredients into gentle care.
The visual identity translates the brand narrative into a minimal, earthy system, combining typewriter-inspired typography with hand-drawn elements to convey warmth, craft and individuality.
The core palette draws from nature-inspired tones, creating a calm and grounded foundation, while packaging colours are informed by the ingredients of each scent, adding subtle variation across the range.
Hand-drawn details add natural irregularity, softening the design with warmth and human character. A typewriter-inspired primary font creates a gently uneven rhythm, reflecting the brand’s raw, tactile sensibility. It is paired with a light sans serif as a secondary typeface, providing clarity and balance.
Each scent features a hand-drawn illustration of its ingredients, further extending the visual theme. Recycled paper textures are used throughout the packaging, enhancing its tactile quality and the brand’s earthy, natural feel.
The web experience is designed around a clear user journey from discovery to product exploration. The mobile design focuses on the homepage, while the desktop extends into product listing and detailed product pages.
The result is a cohesive system across multiple touchpoints, from packaging to a responsive web experience. Each element works together to express a visual language that is minimal, earthy and imperfect, reinforcing the concept.
